Android vs iOS apps: Which One is Best for Your Business?
Every business wants to create an app and why not? Mobile apps are predicted to generate over $935 billion in revenue by 2023. However, one choice that haunts most businesses is deciding between an iOS app or an android app as they come with their own set of advantages and disadvantages. Businesses need to decide what they need to create a successful app on any platform before getting started with the development process.
‘So which platform is better for my app: android or iOS?’ Let’s turn this question around to ‘Which platform fits my business and app needs?’ Consider the following factors to get a clear picture of whether an android or iOS platform is the best suited for your app.
Your Target Audience
Two parameters, purchasing power and the location of your target audience decide whether your target audience is on an android or iOS platform.
80% of the world’s mobile app market is dominated by android, however, iOS dominates western countries like the USA and Europe, and Australia so if you’re targeting these countries the obvious choice is iOS but if your target audience is the world, then go for android. Another fact is that android is an emerging platform in Asia, Latin America, and Africa. If these countries are your demographic then, again go for android.
The purchasing power of your target audience also comes into play as it will decide how much money people are willing to spend on your app. Now even free apps come with in-app purchases. Here are some facts you should take a look at before making a solid decision:
- EAccording to Mindsea, iOS users typically have a better income, have a higher level of education, are more interested in the app, and are ready to spend more money on it.
- The Android user base is younger and has less disposable income than the iOS user base.
- Android users are mostly between the ages of 25 and 45, are more price-conscious, and are also late technology adopters.
Functionality
Businesses should keep the requirements of their app in mind while deciding because both iOS and android come with their own sets of advantages and drawbacks in the app functionality arena. For starters, the android operating system is open-source, thus, developers can easily add new features and customize the user interface. This, however, leaves the android app exposed to security risks. According to Android developers, most users do not update their phones very frequently.
iOS, on the other hand, offers a more secure operating system that is ideal for developing apps that require monetary transactions or the exchange of sensitive data.
Design and Development
iOS development is faster, easier, and less expensive than Android development. Coding is one of the reasons why iOS is easy to develop. Developers believe that Swift is a much easier language to learn than Java when it comes to coding startup apps for android. android apps are often created in Java, which requires more code writing than Apple’s official programming language, Swift.
The cost of app development is also based on the number of devices and OS versions that need to be covered. If you need to design multiple versions of an app, you’ll need additional time and resources.
However, designing and developing an app is an aspect that is more dependent on the quality of your partnered mobile android app development firm than on the platform. When you work with a company that specializes in both iOS and Android app development, it doesn’t matter which platform requires less developmental time because both are accomplished with the same effort.
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Budget
Apps for iOS can be up to 40 times less expensive than apps for Android. Android apps are written in Java, which takes longer than Swift. Swift is more convenient and customizes to the needs of iOS developers regularly. This cut costs by reducing the amount of time spent coding. So if you are planning to launch your app on a tight schedule with an inexpensive budget, iOS should be your pick. To learn more about app development cost breakdown by key mobile app features, click here.
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Release Cycles
According to Mobilepains, apps that are updated regularly perform well. That’s why, with its frequent updates, iOS is a popular pick for businesses. When it comes to the Google Play Store, however, updating an app to Android might be difficult because it is tied to the partnered OEM devices and the OS versions that they support. With a plethora of aspect ratios and different screen sizes, updating an app across all devices turns into quite a mess. This is not an issue that Apple and its shortlist of iPhones and iPads have to ever deal with.
Revenue
The Apple App Store generates 64% more revenue than the Google Play Store. Because android users are less likely than iOS users to make in-app purchases, the Apple App Store makes more money from mobile apps than the Google Play Store. The android development platform features a higher percentage of ad-supported apps, whereas the iOS development platform is mostly based on purchases.
As you could tell by now, the answer to the question depends solely on your app needs. If you still can’t decide on whether to go for an android or iOS app after pondering over the above-mentioned information, we suggest you look into cross-platform app development for your app.
If you are looking to hire a company to create your app, reach out to our iOS and android app development team to get started.
